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Alfred Dunhill Ltd: Reconciling tradition and innovation in brand management (Chapter 7: Product, Services and Branding Strategy)

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posted on 2023-05-28, 00:48 authored by Kim Lehman, Byrom, JW
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History

Publication title

Introduction to Marketing (First European Edition)

Pagination

228-230

ISBN

978-0-273-71395-1

Publisher

Pearson

Publication status

  • Published

Place of publication

London

Repository Status

  • Restricted

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    University Of Tasmania

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    In Copyright

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