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Alfred Dunhill Ltd: Reconciling tradition and innovation in product and brand management
chapter
posted on 2023-05-22, 23:00 authored by Kim Lehman, Byrom, JWNo description available
History
Publication title
Marketing: An IntroductionEditors
PearsonPagination
228-229ISBN
978-0-273-71395-1Department/School
TSBEPublisher
PearsonPlace of publication
EssexExtent
9Repository Status
- Restricted
