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Bringing Us All Together: Multiculturalism as Neoliberalism Through New Zealand on Air

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posted on 2023-05-22, 17:53 authored by Donald ReidDonald Reid
New Zealand on Air (NZOA) is the principal funding body for local media content. Notwithstanding its mandate to represent and reflect New Zealand culture and identity, the decisions made by NZOA must also take into account the commercial objectives of its broadcast partners. This chapter examines the implications of this dual mandate as it relates to multicultural-interest programming. Drawing on the discourses of post-multiculturalism, post-race and neo-assimilation, and the interconnection between these concepts and neoliberalism, the author argues that the way multiculturalism is represented in NZOA texts serves to enhance the prevailing cultural authority through the closing down of channels for critical discussion and rendering difference to solely benign forms of cultural diversity. The author concludes by accepting the now popular position that digital media may offer a novel pathway to more critical and analytical programming for marginalized and/or minority groups. However, this technological–cultural nexus does not foster an inclusive society and may serve to further marginalize non-mainstream voices.

History

Publication title

Migrant and Diasporic Film and Filmmaking in New Zealand

Editors

A Zalipour

Pagination

123-142

ISBN

9789811313783

Department/School

School of Social Sciences

Publisher

Springer Singapore

Place of publication

Auckland

Extent

12

Rights statement

Copyright 2019 Springer Nature Singapore Pte Ltd.

Repository Status

  • Restricted

Socio-economic Objectives

Radio, television, film and video services