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Chinese Tourism in Tasmania

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posted on 2023-05-24, 06:51 authored by Yue MaYue Ma
International tourist numbers to Tasmania have grown steadily in the past decades. Tasmania has experienced a surge of Chinese tourists following Chinese President Xi Jinping’s presidential visit to Hobart on 18 November 2014. Pure and pristine nature, lavender bears, gourmet seafood, the Port Arthur Historic Site, and the recently popularised aurora gazing and outdoor adventure activities have come to be regarded as unique Tasmanian experiences by many Chinese. The boom of Chinese inbound tourism has spurred the state’s economic growth, enriched cultural exchange and stimulated regional development. To document this fledgling development, this chapter documents the growth of Chinese tourist numbers in Tasmania, their cross-cultural tourist experiences and their perception of the island. Drawing from tourism theories and research data, this chapter offers three practical recommendations to the industry: understand the dynamism of Chinese culture; guide tourists into the experience; and deal with language barriers and social media.

History

Publication title

Tourism in Tasmania

Editors

CS Ooi and A Hardy

Pagination

113-124

ISBN

9780648675761

Department/School

School of Social Sciences

Publisher

Forty South Publishing

Place of publication

Hobart

Extent

19

Rights statement

Copyright 2019 Yue Ma

Repository Status

  • Restricted

Socio-economic Objectives

Socio-cultural issues in tourism

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    University Of Tasmania

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