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Counter-marketing case studies
chapter
posted on 2023-05-24, 05:47 authored by Boddy, CRNo abstract available.
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Publication title
DemarketingEditors
N Bradley and J BlythePagination
65-81ISBN
9780415816472Department/School
TSBEPublisher
RoutledgePlace of publication
New YorkExtent
14Repository Status
- Restricted
Socio-economic Objectives
Expanding knowledge in commerce, management, tourism and servicesUsage metrics
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