Craft beer festivals: The craft brewers' experience of getting beer to market in the USA and UK

Miller (2011) argues that beer has played a key role in social-cultural celebrations and events since ancient times. He highlights the role of beer in, for example, ancient Egyptian rituals and in Scandinavian folklore. The origins of the world's largest beer festival, Oktoberfest are more recent. A successful community celebration of a royal wedding in 1810 became an annual festival which now hosts over six million visitors in September in Munich (Cann 2015).