One of the few things most social scientists can agree on is that culture matters. Despite their disunity, the different social sciences still share the fundamental objective to explain human social behaviour. And they agree, in their own ways, that culture is an important explanation, precisely because culture is what makes us human. But this is where the consensus ends. Cultural influences on behaviour have been looked at through the lenses of different epistemologies and methods, ultimately impeding the use of culture as a unified explanation of human social behaviour.
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Publication title
Behavioural Business: The Psychology of Decisions in Economy, Business and Policy Contexts