Global evidence of age-structured differences in MDG awareness among users of personal computers

One of the major challenges facing the achievement of Millennium Development Goals (MDGs) is the level of MDG awareness. High levels of MDG awareness require information and communication technology (ICT) for propagating, promoting and monitoring goals, programs and achievement of goals. The use of ICT in promoting MDGs relies on access to and the extent of use of personal computers (PCs). Exposure and use of PCs varies considerably, across age cohorts. It is paramount, therefore, to examine any evidence of age-structured differences in MDG awareness across use of PCs. Data from the World Value Surveys (2005- 2008) are examined, drawing from a sample of 50,773 respondents. The link between MDG awareness and PC use is examined using t-tests of differences in proportions of MDG-aware respondents. Determinants of MDG awareness among PC users, in seven age groups, are identified using odds ratios (ORs) from a logistic regression model of MDG awareness. The results obtained are of global significance given that the impact of the ICT revolution on achieving MDGs is considered to rely significantly on PC use and access to broadband. These results have implications for promoting and monitoring achievement of MDG targets.