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Green Business Practices in Emerging Economies

Version 2 2024-11-24, 23:38
Version 1 2023-05-22, 22:49
chapter
posted on 2024-11-24, 23:38 authored by Desmond AyentimiDesmond Ayentimi, BJ Nyarkoh, EN Kuuyelleh
The notion of sustainable development has propelled a new pathway for countries and corporate enterprises to re-orient towards green business practices which echoes the integration of environmental, social, and economic considerations into corporate strategic thinking to benefit the present and future generations. The environmental, economic, and social elements are closely interconnected and cannot be considered distinctly within the sustainable development framework. The positive synergies and sustainability of businesses can be nurtured by integrating environmental, social, and economic considerations into corporate managerial thinking. This chapter explores the emerging new normal of green business practices with a focus on examining the level of receptivity and progress with green business practices in emerging economies. Green business practices offer a new corporate paradigm that attempts to lessen the impact of corporate activities on the environment and the wider society.

History

Publication title

Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation

Volume

Part F3545

Editors

RE Hinson, O Adeola and I Adisa

Pagination

13-28

ISBN

9783030730062

Department/School

Management

Publisher

Palgrave Macmillan

Publication status

  • Published

Place of publication

Switzerland

Extent

11

Socio-economic Objectives

280106 Expanding knowledge in commerce, management, tourism and services