Green People Management, Internal Communications and Employee Engagement

The notion of green management is progressively securing an important spot within recent academic and practitioner literature in different domains. Green People Management (GPM) recognises the relationship between employee attraction, employee engagement, retention and environmental stewardship. GPM practices and strategies can generate greater efficiencies and improve employee engagement and talent retention. Though the concept of GPM is gaining both theoretical and conceptual support, little attention has been paid to how internal communications and employee engagement through a GPM lens can be positioned to advance green marketing. This chapter focuses on how GPM can drive employee engagement through robust internal communication routines and how these empowered or engaged staff, in turn, deliver outstanding customer service. Advancing this new corporate insight and corporate orientation can induce green behavioural values to build a corporate culture of green marketing in emerging markets. This chapter offers areas of further reflection to inspire future GPM pathways in emerging markets.