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IKEAS creative and integrative approach to marketing communications. Part 4 Case Study

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posted on 2023-05-22, 22:43 authored by Eleanor GrimmerEleanor Grimmer
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History

Publication title

Integrated Marketing Communications

Editors

E Luck, N Barker, A-M Sassenberg, B Chitty, JC Andrews and T Shimp

Pagination

431-432

ISBN

9780170386517

Department/School

TSBE

Publisher

Cengage

Place of publication

Australia

Extent

15

Socio-economic Objectives

Wholesale and retail trade

Repository Status

  • Restricted

Usage metrics

    University Of Tasmania

    Categories

    Keywords

    IKEAretailmarketingadvertisingpromotionIMC

    Licence

    In Copyright

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