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IKEAS creative and integrative approach to marketing communications. Part 4 Case Study
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History
Publication title
Integrated Marketing CommunicationsEditors
E Luck, N Barker, A-M Sassenberg, B Chitty, JC Andrews and T ShimpPagination
431-432ISBN
9780170386517Department/School
TSBEPublisher
CengagePlace of publication
AustraliaExtent
15Repository Status
- Restricted
