Public Health as Social Science

Behavioral and social science research and theories are relevant to promoting health and preventing disease in the population. This article discusses the major health challenges confronting developed and developing countries, the contribution of social and behavioral factors to current global health challenges, and current approaches to addressing health problems. Finally, it considers the importance of using social and behavioral theories and models to providing a comprehensive understanding of all the determinants and influences relevant to a particular health issue, and informing the development of efficacious, practitioner-delivered lifestyle–change interventions to address these issues at a public health and societal level.