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Reaching cinemagoers - Palace Cinemas: Lavazza Italian Film Festival. Part 1 Case Study

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posted on 2023-05-22, 22:44 authored by Eleanor GrimmerEleanor Grimmer
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History

Publication title

Integrated Marketing Communications

Editors

E Luck, N Barker, A-M Sassenberg, B Chitty, JC Andrews and T Shimp

ISBN

9780170386517

Department/School

TSBE

Publisher

Cengage Publishing

Place of publication

Australia

Extent

15

Repository Status

  • Restricted

Socio-economic Objectives

Wholesale and retail trade

Usage metrics

    University Of Tasmania

    Categories

    Keywords

    marketingadvertisingcinemaconsumer behaviourpromotionsIMC

    Licence

    In Copyright

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