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Researching using telephone surveys: an effective means of increasing response rates with senior managers

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posted on 2023-05-22, 12:00 authored by Stephen CahoonStephen Cahoon
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History

Publication title

Marketing in Dynamic Environments: Contemporary Research Advances

Editors

Cleopatra Veloutsou & Nicolas Papadopoulos

Pagination

393-404

ISBN

978-960-6672-30-9

Department/School

Australian Maritime College

Publisher

Athens Institute for Education and Research

Place of publication

Athens

Extent

31

Repository Status

  • Restricted

Socio-economic Objectives

Expanding knowledge in commerce, management, tourism and services

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    University Of Tasmania

    Categories

    Keywords

    TelephoneSurveysResponse ratesMarketing

    Licence

    In Copyright

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