Techno-Orientalism and Remixing Ukiyo-e through GIFs

The Graphics Interchange Format (GIF) is a digital file format which compresses data without significantly degrading the quality of the image, making it useful for producing short animated clips that are often looped endlessly. These short animated GIFs have had widespread use within online discussion boards and social media. Within online communities these short animations or low-resolution videos in the GIF format are used for various acts of communication and creative expression.