The Australian retail wars: Coles Myer and Woolworths battle for brand value

chapter

posted on 2023-05-22, 20:44 authored by Mark WickhamMark Wickham, Hanson, DJ

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History

Publication title

Strategic Management Competitiveness and Globalisation

Edition

2nd

Editors

Robyn Flemming

Pagination

26-31

Department/School

TSBE

Publisher

Nelson Australia Pty Limited

Place of publication

Southbank, Victoria

Repository Status

Restricted

Socio-economic Objectives

Water safety

Usage metrics

University Of Tasmania

Categories

Marine engineering

Keywords

No keyword provided

Licence

Exports