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The Boag's centre for beer lovers: Building brand with a corporate museum
chapter
posted on 2023-05-22, 20:50 authored by Kim Lehman, Byrom, JWNo description available
History
Publication title
Musuem Marketing: Competing in the Global MarketplaceEditors
Rentschler, R. & Hede, A-M.Pagination
69-72ISBN
978-0-7506-8065-3Department/School
TSBEPublisher
ELSEVIERPlace of publication
OxfordExtent
25Repository Status
- Restricted
