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The Boag's centre for beer lovers: Building brand with a corporate museum

chapter
posted on 2023-05-22, 20:50 authored by Kim Lehman, Byrom, JW
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History

Publication title

Musuem Marketing: Competing in the Global Marketplace

Editors

Rentschler, R. & Hede, A-M.

Pagination

69-72

ISBN

978-0-7506-8065-3

Department/School

TSBE

Publisher

ELSEVIER

Place of publication

Oxford

Extent

25

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

Usage metrics

    Exports