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The role of effectuation and entrepreneurial marketing in the creation of a new art venture

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posted on 2023-05-22, 18:19 authored by Kim Lehman, Fillis, I, Miles, MP
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History

Publication title

Handbook of Entrepreneurship and Marketing

Editors

I Fillis, J Moores and N Telford

Pagination

352–376

ISBN

978 1 78536 456 3

Department/School

TSBE

Publisher

Edward Elgar Publishing

Place of publication

United Kingdom

Extent

28

Rights statement

Copyright unknown

Repository Status

  • Restricted

Socio-economic Objectives

Management; Technological and organisational innovation; Expanding knowledge in commerce, management, tourism and services

Usage metrics

    University Of Tasmania

    Categories

    Keywords

    effectuationentrepreneurial marketingcultural tourismnew ventureart museum

    Licence

    In Copyright

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