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149120 - Using the Behaviour Change Wheel to Design an App to Change Tourist Behaviour.pdf (3.8 MB)

Using the Behaviour Change Wheel to Design an App to Change Tourist Behaviour and Increase Dispersal into Regional Areas

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posted on 2023-05-22, 19:44 authored by Martha Wells, Kristy de SalasKristy de Salas, Anne HardyAnne Hardy
Currently, many tourism destinations are experiencing greatly reduced tourism due to COVID-19. In order to ensure that regions that wish to engage in tourism can share the benefits of it more equally, and to prevent the predicted future problem of overuse of popular areas once pre-COVID visitor numbers resume, an app to encourage tourists and leisure-seekers to change their behaviour and disperse into regional areas has been developed. The Behaviour Change Wheel was used to define the problem, find suitable intervention functions and design methods of delivery that could increase tourists’ capability, opportunity and motivation to disperse farther into regions. The Huon Valley of Tasmania, Australia, was used as a research area. Our application of the Behaviour Change Wheel methodology determined that active engagement in logistic, value-based, and social information has the greatest chance of changing behaviour in this region and a list of Behaviour Change Techniques has been developed and considered in the design of a gamified travel app.

History

Publication title

Information and Communication Technologies in Tourism 2022: Proceedings of the ENTER 2022 eTourism Conference, January 11-14, 2022

Editors

JL Stienmetz, B Ferrer-Rosell and D Massimo

Pagination

395-405

ISBN

9783030947507

Department/School

TSBE

Publisher

Springer

Place of publication

Switzerland

Extent

49

Rights statement

Copyright 2022 The Author(s). This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing,adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commonslicense and indicate if changes were made.

Repository Status

  • Open

Socio-economic Objectives

Tourism services not elsewhere classified; Human-computer interaction

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