Proceedings ANZMAC The Australian and New Zealand Marketing Academy 2003 Conference - Celebration of Ehrenberg and Bass : Marketing Discoveries, Knowledge and Contribution
Editors
Rachel Kennedy
Pagination
16
ISBN
0868039837
Department/School
TSBE
Publisher
University of South Australia
Place of publication
Adelaide, South Australia
Event title
6th Australian & New Zealand Marketing Academy Conference (ANZMAC) 2003