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CSR communication vs. protest movement campaign in Chile: A case study of the HidroAysén megaproject debate
conference contribution
posted on 2023-05-24, 19:05 authored by Marie-Gabrielle MocattaMarie-Gabrielle MocattaThis paper is a case study of CSR communications versus protest movement campaign in hydroelectric megaproject development in Chilean Patagonia. It surveys a case in which a company initially sought invisibility for its megaproject, which protest made visible. It then examines how the company’s subsequent CSR campaign generated backlash or a “boomerang effect”. Because many energy and mining megaprojects are currently planned – and protested – in Chile, research that offers insights into CSR communication in such conflicts is needed.
History
Publication title
CSR Communication Conference 2013 Conference ProceedingsEditors
AE Nielsen, C Thomsen, U Golob, W Elving, F Schultz and K PodnarPagination
40-48ISBN
978-961-235-678-1Department/School
School of Creative Arts and MediaPublisher
CSR Communication ConferencePlace of publication
Aarhus UniversityEvent title
The 2nd International CSR Communication ConferenceEvent Venue
DenmarkDate of Event (Start Date)
2013-09-18Date of Event (End Date)
2013-09-20Repository Status
- Restricted