posted on 2023-05-23, 14:33authored byDuncan, R, Bossomaier, T, Steven D'Alessandro, Murphy, D
The attraction of shopping malls as a retailing structure can be explained by the interrelationships that exist between stores and the benefits these provide consumers. Malls can provide centers or anchors, (department and supermarkets), attractions (fashion, cinema and entertainment) and reasons to prolong a shopping trip (or stickiness, such as coffee, snacks and meals), which benefit in an ecological sense other retailers. In this paper we argue that the importance of attractions (destinations) is crucial for the survival of regional malls.
History
Editors
Bruzzone Agostino G., Frydman Claudia, Merkuryev Yuri, De Felice Fabio, Massei Marina, Solis Adriano
Pagination
26-33
ISBN
978-1-5108-1381-6
Department/School
TSBE
Publisher
CAL-TEK SRL
Place of publication
Italy
Event title
14th International Conference on Modeling and Applied Simulation (MAS 2015) (held at the 12th International Multidisciplinary Modeling and Simulation Multi-Conference ((I3M 2015))