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Destination Branding and Positioning - The Tasmania Experience, Its Unique Characteristics and Implications

conference contribution
posted on 2023-05-23, 02:27 authored by Walker, RH, Hanson, DJ, Enjeti, M
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History

Publication title

Proceedings of the Annual Conference of the Academy of Marketing Science

Editors

Wilson EJ and Hair JF Jr.

Pagination

23-33

Department/School

TSBE

Publisher

Academy of Marketing Science

Place of publication

Coral Gables

Event title

1997 Academy of Marketing Science Conference

Event Venue

Coral Gables, Florida

Date of Event (Start Date)

1997-01-01

Date of Event (End Date)

1997-01-01

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

Usage metrics

    University Of Tasmania

    Categories

    Keywords

    No keyword provided

    Licence

    In Copyright

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