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Examining consumers' tendency of airline avoidance after accidents

Version 2 2025-01-15, 01:12
Version 1 2023-05-24, 17:14
conference contribution
posted on 2025-01-15, 01:12 authored by Lin YangLin Yang, F Tjiptono, WC Poon
Safety is paramount of the airline industry. However, airline accidents do happen. Such accidents can affect consumers' decision on future airline choices.

History

Publication title

Academy of Marketing Annual Conference & Doctoral Colloquium: Radical Marketing

Pagination

154

Department/School

TSBE

Publisher

Academy of Marketing

Place of publication

Australia

Event title

Academy of Marketing Annual Conference & Doctoral Colloquium

Event Venue

Newcastle, NSW

Date of Event (Start Date)

2015-07-04

Date of Event (End Date)

2015-07-07

Socio-economic Objectives

150303 Marketing, 280106 Expanding knowledge in commerce, management, tourism and services

UN Sustainable Development Goals

11 Sustainable Cities and Communities

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    University Of Tasmania

    Categories

    Keywords

    airline avoidanceaccidentscompany Imagetrustperceived riskattribution

    Licence

    In Copyright

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