University Of Tasmania

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Forging ahead: Theorizing the market-shaping roles of community-based organizations in transformative services

conference contribution
posted on 2023-05-24, 21:12 authored by Sajith SiriwardanaSajith Siriwardana, Gaurangi LaudGaurangi Laud, Davey, J
Community-based organizations (CBOs) play a pivotal role in transformative services, bridging the worlds of service delivery and community engagement (Blocker and Barrios, 2015; Minkler et al., 2008). For instance, Australian Schools Plus and The Smith Family are CBOs working with central government to facilitate value co-creation for children experiencing vulnerability. Prior marketing and social work research (e.g., Beaulieu et al., 2018; Davey et al., 2021; Islam, 2017; Nehls, 2021) demonstrates the significance of grass-root CBOs’ contribution to individual and collective well-being. Government and private funding agencies leverage CBOs for mobilization of resources to alleviate experiences of vulnerability. However, CBOs often struggle to articulate the differences they make within a service ecosystem and how their role performances catalyse market-shaping efforts toward transformative service outcomes. CBOs transform the lives of their service users by contesting and altering the resources and schemas that define service users’ reality and the broader social structures (Blocker and Barrios, 2015). Yet interestingly, service research does not specifically delineate CBO roles as value co-creators nor market-shaper catalysts (Nenonen and Storbacka, 2021; Windahl et al., 2020). To address these knowledge gaps, we ask: what are the roles CBOs enact as catalysts for improving wellbeing outcomes of market-shaping efforts, and how does catalysing market-shaping efforts alleviate experiences of vulnerability within a service ecosystem?


Publication title

Proceedings of 12th SERVSIG: Reconnect, Rejuvenate and Reshape






University of Strathclyde

Place of publication

Glasgow, UK

Event title

12th SERVSIG: Reconnect, Rejuvenate and Reshape

Event Venue

Glasgow, UK

Date of Event (Start Date)


Date of Event (End Date)


Repository Status

  • Restricted

Socio-economic Objectives

Expanding knowledge in commerce, management, tourism and services

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