University of Tasmania
Browse

File(s) under permanent embargo

Human factors that influence consumers' privacy vulnerability

Version 2 2024-09-18, 23:42
Version 1 2023-05-23, 15:09
conference contribution
posted on 2024-09-18, 23:42 authored by Z Xia, S Chen, D Waseem, Balkrushna PotdarBalkrushna Potdar

Previous research on consumer data privacy focuses on the online context without direct face-to-face interactions. Our research investigates consumer data privacy in an offline context, COVID-19 contact tracing at hospitality venues, that involves face-to-face interactions. We conducted 29 interviews to explore the human factors that influence consumers’ vulnerability toward information requests. The findings exhibit four human factors: familiarity of the venue, compulsion, popularity of compliance behavior, and professionalism of frontline employees. Our research extends the literature on consumer data privacy from online to offline contexts and strengthens the understanding of how human factors influence consumer privacy vulnerability. This research also provides practical implications for governments and businesses on reducing consumers’ privacy vulnerability.

History

Publication title

Proceedings of the 2021ANZMAC Conference: Something Different

Pagination

193-196

Department/School

TSBE

Publisher

Australia & New Zealand Marketing Academy

Place of publication

Australia

Event title

ANZMAC Conference 2021: Something Different

Event Venue

Melbourne, Australia

Date of Event (Start Date)

2021-11-29

Date of Event (End Date)

2021-12-01

Rights statement

Copyright unknown

Socio-economic Objectives

150303 Marketing

Usage metrics

    University Of Tasmania

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC