Managing talent: Exploring human resource strategies in a dynamic environment

With increasing competition, volatility in markets and skill shortages human resources strategies are increasing seen as ways to enhance and develop an organisation’s competitive advantage. However, if these policies and practices are not integrated they can lose their critical effectiveness for the organisation and indeed work against the attraction and retention of key human resources in what has been described as ‘deadly combinations’. Through a case study analysis this paper explores the issues of human resource synergy and deadly combinations.