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Marketing the city: An examination of precinct marketing programs and retail resilience

conference contribution
posted on 2023-05-24, 18:01 authored by Eleanor GrimmerEleanor Grimmer
No abstract available.

History

Department/School

TSBE

Publisher

International Branding Association

Place of publication

China

Event title

The 3rd Annual Conference of the International Place Brand Association (IPBA)

Event Venue

Macao

Date of Event (Start Date)

2018-12-05

Date of Event (End Date)

2018-12-07

Repository Status

  • Restricted

Socio-economic Objectives

Wholesale and retail trade

Usage metrics

    University Of Tasmania

    Categories

    Keywords

    Retailmarketingshopping precincts

    Licence

    In Copyright

    Exports

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