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Overstimulation in the service environment: The emergence of co-created obsession
conference contributionposted on 2023-05-24, 16:14 authored by Gaurangi LaudGaurangi Laud
This paper introduces the concept of 'co-created obsession' to capture consumer's intense engagement within a consumption community and interactions within a service system. Such intense engagement may lead to overstimulation and subsequent reduction in the benefits that consumers derive from engagement in these platforms, and potential disengagement. Drawing on behavioural psychology, sociology, and service literature, we define co-created obsession and propose a conceptual framework that helps explain how co-created obsession may develop and occur.
Publication titleProceeding of the QUIS International Research Symposium on Service Excellence in Management
Event titleQUIS Conference
Date of Event (Start Date)2017-06-12
Date of Event (End Date)2017-06-15