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PETAC: From Visualisation to Personalisation of Tag Clouds

conference contribution
posted on 2023-05-23, 05:36 authored by Christie, T, Lueg, C, Baghaei, N
Tag clouds are relatively new, visual representations of tags - and are becoming increasingly popular on the web today. They have shown great potential for use as visualisation or interaction techniques; however, at the same time they have also been shown to be somewhat limited in regards to capabilities and usefulness. In contrast to many popular views on the usefulness of tag clouds, it has been suggested that their primary advantage may be for use as signallers of the social activity occurring within a system - as opposed to purely visualisations of data. Little work has been done on the generation of personalised tag clouds and their effect on increasing users’ enjoyment and engagement with a system. We propose PETAC (PErsonal TAg Cloud), a system that allows differently configured tag clouds to be compared side-by-side. It was developed to examine the feasibility of increasing the social awareness information provided by tag clouds. Results show that there is potential for improving the usefulness of tag clouds by including additional social awareness information in these clouds.


Publication title

Proceedings of the 12th Annual Conference of the New Zealand Chapter of the ACM Special Interest Group on Computer-Human Interaction (CHINZ 2011)


M Masoodian, B Rogers






School of Information and Communication Technology


The Association for Computing Machinery, Inc

Place of publication

New York, USA

Event title

CHINZ 2011 : 12th Annual Conference NZ chapter of the ACM's special Interest Group on Computer-Human Interaction (SIGCHI-NZ)

Event Venue

Hamilton, New Zealand

Date of Event (Start Date)


Date of Event (End Date)


Rights statement

Copyright 2011 the Association for Computing Machinery, Inc.

Repository Status

  • Restricted

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