University of Tasmania

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Promoting smoking cessation in pregnancy via partner support and incentives: Preliminary results of Tasmania-wide study

conference contribution
posted on 2023-05-24, 16:53 authored by Mai FrandsenMai Frandsen, Thow, M, Stuart FergusonStuart Ferguson

Objectives: Reduce the incidence of smoking during pregnancy using a world-first strategy of incentivising partners of pregnant women to be better quit buddies.

Methods: All eligible (>15 years old, smoked in last 7 days) pregnant women, receiving antenatal care via the Tasmania Health Service, were invited to participate in the study (May 2015 – Dec 2016). Following an initial 90 minute enrolment consultation with researchers (where baseline level of smoking was confirmed [carbon monoxide breath sample] and a quit date within 2 weeks encouraged), women were randomised to either a Control or Intervention group. Control group participants were rewarded with a AU$50 shopping voucher monthly if they verified as quit (CO <7ppm). Intervention group participants, and their designated support person, were each rewarded a AU$50 shopping voucher if the participant (pregnant smoker) verified as quit during monthly verification visits. Participants were eligible for monthly quit incentives until 6 months postpartum.

Results: Eighty-nine women were enrolled. Overall, 21% of women quit during the study. 31% of women in the Treatment group quit, compared to 11% of women in the Control group.

So what? The preliminary results of this world-first study suggests that interventions combining incentives and partner support are extremely effective at promoting smoking cessation among pregnant women compared to usual care treatment.


Cancer Council of Tasmania


Publication title

Oceania Tobacco Control Conference


University College

Event title

Oceania Tobacco Control Conference

Event Venue

Hobart, Tasmania

Date of Event (Start Date)


Date of Event (End Date)


Repository Status

  • Restricted

Socio-economic Objectives

Health education and promotion

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    University Of Tasmania


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