Proximity and Knowledge Sharing in a Wine Tourism Cluster

This research investigates the knowledge sharing mechanisms in the Swan Valley Wine Tourism cluster, located northeast and adjacent to Perth, Australia. For this exploratory research we will utilise documentary sources including organisational materials (web sites, brochures), tourist material, public documents and materials from peak organisations such as the vignerons association. This research represents the initial stage of a larger research process that will include surveys and interviews. Questions asked include: How does proximity promote knowledge exchange in the Swan Valley cluster? What proximity related transfer mechanisms are operational in the cluster? Can public policy contribute to and support the knowledge transfer process?