Lehman-154.pdf (216.52 kB)
Self-marketing and the visual artist
conference contribution
posted on 2023-05-26, 07:23 authored by Kim LehmanThis paper presents the findings of a research study, the overall objective of which investigate the applicability and usefulness of the concept of self-marketing for artist, and explores the links between marketing models with a customer driven focus general marketing literature and one which is product driven, perhaps more suited qualitative approach, the study itself used in-depth interviews with 14 prominent visual state of Tasmania, Australia as the data source. The study sought to gain insight into plays in an artist's practice, the extent to which artists utilise self-marketing, and to that influence the extent to which individual artists utilise self-marketing, if at all.
History
Publication status
- Published
Event title
10th International Conference on Arts & Cultural ManagementEvent Venue
Dallas, TexasDate of Event (Start Date)
2009-07-01Date of Event (End Date)
2009-07-01Repository Status
- Open
Usage metrics
Categories
No categories selectedLicence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC