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Socio-Technical congruence and information systems integration
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conference contribution
posted on 2023-05-24, 17:28
authored by
Rajesh Rajaguru
Rajesh Rajaguru
The study determines the role of socio-technical congruence in IOIS integration and investigates how information systems can be integrated with partnering organizations information system and operational processes to ensure the desired benefits.
History
Publication title
2017 Summer AMA Proceedings
Pagination
1-7
Department/School
TSBE
Publisher
American Marketing Association
Place of publication
United States
Event title
2017 Summer AMA Conference
Event Venue
San Francisco, CA
Date of Event (Start Date)
2017-08-04
Date of Event (End Date)
2017-08-06
Repository Status
Restricted
Socio-economic Objectives
Marketing
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Categories
Marketing management (incl. strategy and customer relations)
Keywords
socio-technical congruence
information system integration
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In Copyright
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