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Student’s creativity confidence for learning success

conference contribution
posted on 2023-05-24, 19:33 authored by Gaurangi LaudGaurangi Laud, Rajesh RajaguruRajesh Rajaguru
The study investigates the role of student’s creative confidence, their impact on the students’ willingness to co-create knowledge during project-based team assessments and the consequent learning outcomes. The research also identifies unique context-specific boundary conditions that potentially facilitate or impede student creative confidence. In so doing, the study contributes to the marketing education literature by outlining innovative pedological practices with a specific focus on developing creativity skills among marketing graduates.

History

Publication title

2019 ANZMAC Conference Proceedings

Pagination

987-990

ISSN

1447-3275

Department/School

TSBE

Event title

ANZMAC Conference 2019

Event Venue

Wellington, NZ

Date of Event (Start Date)

2019-12-02

Date of Event (End Date)

2019-12-04

Repository Status

  • Restricted

Socio-economic Objectives

Marketing; Management, resources and leadership

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