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Symbols and Meaning in Product Names: The Case of Australian Car Manufacturers

conference contribution
posted on 2023-05-23, 03:22 authored by Kim Lehman
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History

Publication title

ANZMAC 2004

Editors

Professor Peter Thirkell

Pagination

1-7

ISBN

0475122143

Department/School

TSBE

Publisher

Victoria University of Wellington

Place of publication

New Zealand

Event title

Conference Proceedings ANZMAC 2004 Marketing Accountabilities and Responsibilities

Event Venue

Wellington, New Zealand

Date of Event (Start Date)

2004-11-29

Date of Event (End Date)

2004-12-01

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

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    University Of Tasmania

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    Licence

    In Copyright

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