University Of Tasmania

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TAS MOVE: the processes of applying flat design in an efficiency require mobile application

conference contribution
posted on 2023-05-23, 10:58 authored by Kuan, PH, Huang, IC, Wang, Y, Li, M, Duh, HBL
As a new graphic design style, Flat Design that expresses information more efficiently has become more and more popular in the field of user interface design in recent years. Several principles of Flat Design have been proposed to direct the processes of creating user interfaces. However, the processes of designing a user interface following the principles are seldom proposed. In this paper, Flat Design is applied to the user interface design of a travel application, named TAS MOVE, which focuses on accessing information to users efficiently. This article discusses about the processes of creating TAS MOVE application, including element simplification, color setting, font setting, style unification and user testing. The result based on users’ feedback illustrates that most users could accomplish the tasks easily and in an intuitively manner, which reveals the efficiency of our design. At last, it argues that the processes proposed in this paper are general, and can be applied to other mobile applications that aim to convey information efficiently.


Publication title

IASDR2015 Interplay Proceedings


V Popovic, A Blackler, D-B Luh, N Nimkulrat, B Kraal, Y Nagai






School of Information and Communication Technology


Queensland University of Technology

Place of publication

Queensland, Australia

Event title

IASDR2015 Congress

Event Venue

Brisbane, Australia

Date of Event (Start Date)


Date of Event (End Date)


Rights statement

Copyright unknown

Repository Status

  • Restricted

Socio-economic Objectives

Information systems, technologies and services not elsewhere classified

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    University Of Tasmania