Taking stock of place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing

Francis, H; Walker, RH

Taking stock of place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing

https://hdl.handle.net/102.100.100/528482

conference contribution

posted on 2023-05-23, 02:44 authored by Francis, H, Walker, RH

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History

Publication title

Tourism and Hospitality Management

Volume

21 (23)

Editors

Robert H Desmarteau

Pagination

39-49

Department/School

TSBE

Publisher

Universite du Quebec a Montreal

Place of publication

Montreal

Event title

ASAC-IFSAM 2000

Event Venue

Montreal

Date of Event (Start Date)

2000-07-08

Date of Event (End Date)

2000-07-11

Socio-economic Objectives

Marketing

Repository Status

Restricted

Usage metrics

Taking stock of place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing

History

Publication title

Volume

Editors

Pagination

Department/School

Publisher

Place of publication

Event title

Event Venue

Date of Event (Start Date)

Date of Event (End Date)

Socio-economic Objectives

Repository Status

Usage metrics

Categories

Keywords

Licence

Exports