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The Role of IMC in the Business-to-Business Environment: The Case of the Tasmanian Maritime Cluster
conference contribution
posted on 2023-05-23, 03:09 authored by Linda FrenchLinda French, Mark WickhamMark WickhamNo description available
History
Publication title
Conference Proceedings ANZMAC The Australian and New Zealand Marketing Academy 2004 Marketing Accountabilities and ResponsibilitiesEditors
Jim Wiley and Peter ThirkellPagination
1-7ISBN
0475122143Department/School
TSBEPublisher
Victoria University, WellingtonPlace of publication
New ZealandEvent title
ANZMAC The Australian and New Zealand Marketing Academy 2004Event Venue
Wellington, New ZealandDate of Event (Start Date)
2004-11-29Date of Event (End Date)
2004-12-01Repository Status
- Restricted
