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The effect of relationship marketing investments on relationship quality, the mediating role of customer gratitude
conference contribution
posted on 2023-05-24, 15:57 authored by Fazal-E-Hasan, S, Lings, I, Mortimer, G, Neale, LNo description available
History
Publication title
Australian & New Zealand Marketing Academy ConferenceDepartment/School
TSBEPublisher
Australian & New Zealand Marketing AcademyPlace of publication
New ZealandEvent title
Australian & New Zealand Marketing Academy ConferenceEvent Venue
ChristchurchDate of Event (Start Date)
2016-12-05Date of Event (End Date)
2016-12-07Repository Status
- Restricted
Socio-economic Objectives
MarketingUsage metrics
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