The importance of ‘neighbourhood’ in personalising location-based services
Results show (1) that user-defined neighbourhoods differ greatly to the existing geographical constructs that are typically employed by LBSes like suburb, postcode, and council area (with only 22% similarity in overlap); (2) that representation methods allowing a user to self-define an area (i.e. freeform and radius) are used significantly more often by users (64% of the time) than pre-defined constructs (i.e. suburb, postcode, and council area); and (3) that many users (61%) have a dominant preference for a particular representation method that they use across multiple services. These findings are statistically significant and indicate that LBSes need to accommodate for individualised representations of neighbourhood, or face missing the next wave of personalisation in this field.
History
Publication title
Proceedings of the 26th Australian Computer-Human Interaction Conference (OzCHI 2014)Volume
122Editors
T Robertson, K O'Hara, L Loke, G Wadley, T LeongPagination
172-175ISBN
978-1-4503-0653-9Department/School
Information and Communication TechnologyPublisher
ACMPublication status
- Published