The role of customer perceived value in online Word-of-Mouth
Version 2 2025-01-15, 01:12Version 2 2025-01-15, 01:12
Version 1 2023-05-24, 17:17Version 1 2023-05-24, 17:17
conference contribution
posted on 2025-01-15, 01:12 authored by Lin YangLin Yang, K-S Fam, J RichardNo abstract available.
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Publication title
2015 Academy of Marketing Conference: The Magic of Marketing Conference SchedulePagination
25Department/School
TSBEPublisher
Academy of MarketingPlace of publication
IrelandEvent title
2015 Academy of Marketing Conference: The Magic of Marketing ConferenceEvent Venue
Limerick, IrelandDate of Event (Start Date)
2015-07-07Date of Event (End Date)
2015-07-09Socio-economic Objectives
150303 Marketing, 280106 Expanding knowledge in commerce, management, tourism and servicesUN Sustainable Development Goals
9 Industry, Innovation and InfrastructureUsage metrics
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