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The role of inter-personal and inter-organisational communication in value chain innovation
conference contribution
posted on 2023-05-23, 04:10 authored by Lawrence BonneyLawrence Bonney, Collins, R, Fearne, A, Clark, RJThe globalisation and liberalisation of world trade has facilitated the recent rise to dominance of world agrifood markets by large supermarket chains. Rather than competing on price they are driven by the need to create ‘value’ in the eyes of consumers through highly segmented products and services. Thus innovation, and in particular the co-innovation that occurs at the interfaces between firms, is at the heart of contemporary corporate strategy and has shifted the locus of competition from individual firms to value chains. Previous studies have indicated that communication and relationships are significantly correlated with the level of innovation and this is a deficiency of many Australian agrifood chains. This paper reports the early results of on-going research at the Tasmanian Institute of Agricultural Research, which aims to develop a research methodology for benchmarking the co-innovation capacity of organisations in vertically co-ordinated value chains.
Funding
Horticulture Innovation Australia
History
Publication title
Proceedings of the 5th International Conference on Supply Chain ManagementEditors
Sohal, A & Beaumont, NPagination
EJDepartment/School
Tasmanian Institute of Agriculture (TIA)Publisher
Monash UniversityPlace of publication
Faculty of Business and Economics and the Faculty of Information TechnologyEvent title
Supply Chain Management International ConferenceEvent Venue
Monash UniversityDate of Event (Start Date)
2007-12-09Date of Event (End Date)
2007-12-12Rights statement
Copyright 2007 the Authors - The University is continuing to endeavour to trace the copyright owners and in the meantime this item has been reproduced here in good faith. We would be pleased to hear from the copyright owners.Repository Status
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