The strategic management of brand equity: Exploring the resources, capabilities and lessons of Marriott Hotel's entry into China
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History
Publication title
Abstracts of the 6th International Colloquium - Academy of MarketingEditors
The Academy of MarketingPagination
1-1Department/School
TSBEPublisher
The Academy of MarketingPlace of publication
SpainEvent title
6th International Colloquium - Academy of MarketingEvent Venue
BarcelonaDate of Event (Start Date)
2010-04-09Date of Event (End Date)
2010-04-11Socio-economic Objectives
MarketingRepository Status
- Restricted
