University Of Tasmania

File(s) under permanent embargo

The visitor economy: What’s in it for retailers?

conference contribution
posted on 2023-05-24, 18:01 authored by Eleanor GrimmerEleanor Grimmer, Oskaras Vorobjovas-PintaOskaras Vorobjovas-Pinta
Bricks and mortar retailers, particularly small and independent traders, operate in challenging and highly competitive environments. Given the retail industry’s significant contribution to local communities as well as to local and national economies, it is important to identify measures and initiatives that provide support for retailers as well as contribute to the success of retail precincts. For many, shopping at local retailers or in specific retail precincts, is an integral part of the tourist experience. The ‘visitor economy’ has been identified by local authorities, governments and destination marketing managers as having a positive impact on local small businesses. The visitor economy extends the notion of ‘traditional’ tourism by recognising the range of visitors in a destination also includes business travellers, and other types of visitors. To date, discussion about the impact of the visitor economy in Tasmania, Australia, has been largely anecdotal without any formal research conducted. This proposed research project aims to empirically examine the impact of the visitor economy on small, local retailers.





Institute for Tourism Studies

Place of publication


Event title

International conference on Tourism and Retail Management 2018

Event Venue


Date of Event (Start Date)


Date of Event (End Date)


Repository Status

  • Restricted

Socio-economic Objectives

Wholesale and retail trade

Usage metrics

    University Of Tasmania