Understanding Information Seeking Behaviour in Financial Advisory.pdf (220.56 kB)
Understanding Information Seeking behaviour in Financial Advisory
conference contribution
posted on 2023-05-23, 04:51 authored by Nussbaumer, PS, Slembek, I, Lueg, C, Mogicato, R, Schwabe, GIn light of the financial crisis, it has become even more critical for financial service providers to remain competitive. This paper discusses new perspec- tives on the problems of today’s advisory services, including the customer's dissatisfaction with personalization and individualization. Thereby we draw on research in human information behavior, particularly Wilson's model, which provides a promising framework to better understand the information behavior of clients and in turn helps us understand some of the IT-enablers of individualized financial services. Our findings are supported by data col- lected from mystery shopping episodes and focus group discussions.
History
Publication title
Proceedings ISI 2009Editors
Kuhlen, RPagination
ejDepartment/School
School of Information and Communication TechnologyPublisher
University of KonstanzPlace of publication
GermanyEvent title
ISI: Internationales Symposium for InformationswissenschaftEvent Venue
KonstanzDate of Event (Start Date)
2009-04-01Date of Event (End Date)
2009-04-03Rights statement
Copyright The AuthorRepository Status
- Open