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Use of embedded brand communities for value co- creation

conference contribution
posted on 2023-05-23, 18:25 authored by Gaurangi LaudGaurangi Laud, Mulye, R, Rahman, K
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History

Publication title

Australia and New Zealand Marketing Association Conference Proceedings,

Department/School

TSBE

Publisher

Australia and New Zealand Marketing Association

Place of publication

Australia

Event title

Australia and New Zealand Marketing Association Conference Proceedings,

Event Venue

Perth

Date of Event (Start Date)

2011-01-01

Date of Event (End Date)

2011-01-01

Repository Status

  • Restricted

Socio-economic Objectives

Property, business support services and trade not elsewhere classified

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    University Of Tasmania

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    Licence

    In Copyright

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