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148964 - Using the behaviour change wheel to design an app to change tourist behaviour and increase dispersal into regional areas.pdf (3.8 MB)

Using the behaviour change wheel to design an app to change tourist behaviour and increase dispersal into regional areas

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conference contribution
posted on 2023-05-23, 15:12 authored by Martha WellsMartha Wells, Kristy de SalasKristy de Salas, Anne HardyAnne Hardy
Currently, many tourism destinations are experiencing greatly reduced tourism due toCOVID-19. In order to ensure that regions that wish to engage in tourism can share thebenefits of it more equally, and to prevent the predicted future problem of overuse ofpopular areas once pre-COVID visitor numbers resume, an app to encourage tourists andleisure-seekers to change their behaviour and disperse into regional areas has beendeveloped. The Behaviour Change Wheel was used to define the problem, find suitableintervention functions and design methods of delivery that could increase tourists’capability, opportunity and motivation to disperse farther into regions. The Huon Valley ofTasmania, Australia, was used as a research area. Our application of the Behaviour ChangeWheel methodology determined that active engagement in logistic, value-based, and socialinformation has the greatest chance of changing behaviour in this region and a list ofBehaviour Change Techniques has been developed and considered in the design of agamified travel app.

History

Publication title

Information and Communication Technologies in Tourism 2022

Editors

JL Stienmetz, B Ferrer-Rosell and D Massimo

Pagination

395-405

ISBN

978-3-030-94750-7

Department/School

TSBE

Publisher

SpringerLink

Place of publication

Switzerland

Event title

ENTER 2022 eTourism Conference

Event Venue

China

Date of Event (Start Date)

2022-01-11

Date of Event (End Date)

2022-01-14

Rights statement

Copyright 2022 The Author

Repository Status

  • Open

Socio-economic Objectives

Tourism services not elsewhere classified

Usage metrics

    University Of Tasmania

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