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Using the simulation of ecological systems to explain the wheel of retailing

conference contribution
posted on 2023-05-23, 11:00 authored by Duncan, R, Bossomaier, T, D'Alessandro, S, French, K, Craig JohnsonCraig Johnson
Understanding the change in retail structure has been a distinct challenge for many managers and policy analysts since the 1950s. Research has focused on concepts such as the wheel of retailing. However, this theory is more descriptive than explanatory of changes in market structure. In this paper we argue that changes in retail structure (discount stores, specialist stores, department stores and even malls versus online shopping), can be modelled using the ecological simulation concept of competing sessile species, with different growth rates and overgrowth rates based on changing suitability to the environment. Our results show that the application of the COMPETE model [see 1, 2] produce different results for retail coverage between larger and smaller shopping malls


Publication title

2015 IEEE Symposium Series on Computational Intelligence Proceedings






Institute for Marine and Antarctic Studies


IEEE-Inst Electrical Electronics Engineers Inc

Place of publication

New Jersey, USA

Event title

2015 IEEE Symposium Series on Computational Intelligence

Event Venue

Cape Town, South Africa

Date of Event (Start Date)


Date of Event (End Date)


Rights statement

Copyright 2015 IEEE

Repository Status

  • Restricted

Socio-economic Objectives

Expanding knowledge in economics

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